Customer Success vs. Account Management/Business Management. – What is the Biggest Difference?
Customer success is very clear about who the boss is. It points to the customer as the boss and keeping that one happy comes in. To this effect, that is why many have commented that you cannot exist as a business if you have nothing to offer. Your customers should walk away from your business with a smile.
When you look at the other side, things are not that simple. This time you focus on a factor that makes it a goal to manage the monetary resources. Doing this as a manager with full accountability. That is now Account management.
Which one comes first?
There have been debates about which one should come first. One school of thought holds that there is no way you can run a business without Account Management. But the other school of thought argues that a business cannot exist with no clients. This sounds like a stalemate the first time you come to hear about it. But there is nothing new about it. In fact, the majority of it comes from the fact that a business has to start from somewhere.
Now, let us see if we can call a spade and spade and get away with it. To get started, we need to accept that clients should come first in your business. If they come in good numbers, you should also expect good business. That is the starting point. As long as you keep your end of the bargain, you will have problems growing that business.
On the flip side, you will also find that account management is good for you. It means that you will manage to keep that money when it comes into your business. Then the other side of things is that you don’t need customer success alone. You also need to make sure that your clients come back to a well-managed business. In simple language, we can agree that the two are both important. You need both factors to be excellent.
Understanding the two ends in reality
Customer success has its own downsides. But it can also bring in gains. The best part is that you have to pick up the best part of your business with care. This means that your skills in managing finances are critical. When you understand the real side that makes business, you can make wise decisions. But, that is only the starting point. The two sides should be well arranged. Then you have a business to talk about at the end of the day. take your time and make sure you do not have problems.
The difference between customer success and Account management starts with their roles. You need the principles of customer success to prepare the best products for them. The two sides are different but they represent the same success you need in business. All you have to do is make sure you understand the role of each one of them.